Sales success through sustainability expertise: innovative ways of imparting knowledge at Schüco
Source of image: https://www.schueco.com/de/nachhaltigkeit/downloads
The customer:
Schüco, with over 6,000 employees, is a leading German building supplier that promotes sustainability in the construction industry. The company offers innovative solutions for sustainable building envelopes and sets standards in the industry.
“What inspires our employees: 24/7 access to specialist knowledge via chatbot, combined with personalized learning impulses and intelligent reminders.”
The challenge:
At a time when sustainability is becoming increasingly important, Schüco is faced with the task of effectively training various target groups in its sales force. From architects to construction engineers – each group requires specific expertise in sustainable building. Imparting knowledge to these diverse target groups was a particular challenge, especially in view of the constantly evolving sustainability standards and requirements.
The solution and implementation:
Schüco piloted the chunkx Copilot as a continuous microlearning solution that develops individual learning units for each employee. The content is based on the company’s knowledge, which is continuously updated. Existing e-learning resources, knowledge sources and video nuggets are intelligently integrated. The learning sessions were not only offered within the established communication channels, but could also be carried out flexibly from any device. In addition to interactive micro-learning units, an AI-supported chat supports users with questions and deepens their understanding of sustainability. Email integration enables the continuous distribution of up-to-date learning content.
The effect:
Average 9 Touch points per user per month
81% Success rate for learning tasks
53 min Average monthly learning time
For employees
The target group showed a high level of engagement with an average of 9 interaction points per person per month. Employees dedicate an average of 53 minutes per month to learning, which proves the seamless integration into their daily work routine. The success rate of 81% for the learning tasks is particularly exciting – a clear indicator that the content is not only consumed, but also understood and internalized. Employees particularly appreciate the flexibility of the system and the ability to access learning content when it fits into their daily routine.
For those responsible for further training
The responsible team benefits from more efficient management and distribution of learning content. Thanks to the real-time tracking functions, learning progress can be viewed precisely and targeted support can be provided if required. The reduction in often time-consuming content creation and quality checks has led to an increase in productivity. The ability to adapt learning content flexibly and react quickly to new requirements is particularly valuable. The automated processes allow the team to concentrate on strategic tasks.
For the company
The responsible team benefits from more efficient management and distribution of learning content. Real-time trackingA digital transformation of knowledge transfer has a positive long-term impact on the entire company. The improved training leads to an increase in sustainability expertise and has the potential to accelerate the introduction of new products and strengthen advisory skills in sales. Systematic digital training strengthens the corporate culture in the long term and increases employee loyalty. learning progress can be viewed precisely and targeted support can be provided where necessary. The reduction in often time-consuming content creation and quality checks has led to an increase in productivity. The ability to adapt learning content flexibly and react quickly to new requirements is particularly valuable. The automated processes allow the team to concentrate on strategic tasks.
